Freelance Members

The following is a list of Freelance members of the British Display Society who have requested that their details are published. This is not an endorsement of their activities by the BDS.

If you make contact, please mention you found their details on this page of the British Display Society website.

Angel Alvarado ABDS


I am a Retail Merchandiser for an opportunistic buying platform grocery company in the USA.

Pedro Brolo FBDS
The Visual Merchandising Studio


We usually recycle and work with much of what the client already has, transforming stores into extraordinary spaces, oriented to generate experiences from the window display to the last corner of the store. Spaces consistent with the brand, trends and above all, profitable spaces.

Also Pedro Brolo has 10 years of experience as a professor in visual merchandising, retail design in more than 7 countries and has advised multiple recognized brands, regional governments and chambers of commerce.

We design stores, give consultancies, conferences and workshops.

Barbara Chapman FBDS


Mobile: +44 (0) 7718 334337
Insta: @babscreates

With over 30 years of creative experience across luxury, high fashion and the high street sector, I bring an understanding of how to deliver brands across every touch-point within the retail environment – in store, windows, press shows, launch parties, showrooms and photographic shoots.
I believe that visual merchandising can achieve commercial success, by inspiring customers through innovative, creative and unique brand experiences. Using skills in creative conceptualisation, project management and both old school crafting and hi-tech execution, I deliver unique and motivating retail environments.
I have worked for and with a wide range of luxury brands including Selfridges, Burberry, Mulberry, Jo Malone, Liberty, Daks, Ralph Lauren , Jaeger; and on the high street, Oasis, Topshop, Jigsaw and M & S.
I am also an experienced Associate VM lecturer and a Fellow of the British Display Society.

Design County

The areas/radius my work is in all UK & Europe

Phone: +39 349 0514363​​​
WhatsApp: +39 349 0514363​​​
Insta: ​ ​​​​​

Ann English ABDS
Create Intrigue & The Visual Marketing Academy™

Newcastle Upon Tyne

Mobile: +44 (0) 7886 683568
Insta: @createintrigue
Twitter: @createintrigue
Facebook: @createintrigue

Ann English is a visual communications expert with over 30 years experience. Passionate about promoting the power of VM, Ann has brought Visual Merchandising up to date in the digital era by founding The Visual Marketing Academy™ 

She delivers Visual Marketing Power Hours, masterclasses, interactive workshops, talks and training courses to Independent Retailers, Designer Makers, Artisan Food Producers and SMEs. Ann is a keynote speaker and her books on The Power of Visual Marketing™ and The Pop-up Solution™ will be launched next year. Get in touch to discuss your needs and explore creative solutions.


Jasmine Garrett


Mobile: +44 (0) 7702 097874

Home and Fashion

Helen Goodwin FBDS
Made You Look, Made You Stare


Phone: +44 (0) 1904 654933

Training services – basic skills for High Street regeneration.  Ideal for Business Improvement Districts (BIDs), Councils and similar (nationwide )
Window Displays & Styling –  Fashion & Home & gifts, curtain fabrics (Yorkshire & surrounding area)

Nicola Gray

Located in North Yorkshire but work across the UK and mainland Europe.

Mobile: +44 (0) 7718 160061
Twitter: @Nikki_D73
Insta: @visualmerchandising_unleashed

Specialising in Sports and Fashion with a bit of venue styling thrown in!!

Liz Johnston FBDS

Kent, Surrey, Sussex and Essex but not Central London

Mobile: +44 (0) 7775 725435

My main focus of merchandise is everything except fashion!

Iain Kimmins FBDS
Creative Download

Mobile: +44 (0) 7931 984930

In this tough market, retailers need to create the right shopping environment that reflects their Brand to ensure that all important customer experience. From shop fronts to window displays to interior visual merchandising, product layout and focal points around the store, Creative Download will ensure that creativity is balanced with the commercial requirements of your business.

Jane Le Bon FBDS
Jane Le Bon Creative

Mobile: (+44)7775762947

VM Installations | Window display | Events | Online styling

Kat Maclennan

Located in Greater London & will work across the UK & Europe

Tel: +44 (0) 7713 337969
Linked in:

I am experienced in collaborating with brands & design agencies including TRC, adidas, Reebok, Finisterre, and Radley to shape VM strategies & bring stories to life in stores. 

I can help with:

  • VM Planning
  • Creation of VM guides
  • Training & implementation
  • Window Concept design & implementation
  • Styling & Event set up

Krishna Antolin ABDS

Creative consultant and retail veteran (Ralph Lauren, LVMH) specialised in reinventing commercial spaces through brand storytelling, VM strategy and creative services.


Mags McAlpin
Creating Retail Magic

Northern Ireland and Republic of Ireland

Facebook: Creating Retail Magic
Linked In:
Website: Creating Retail Magic

With more than 25 years experience in VM & Creative Retail Services, Mags McAlpin (FBDS) offers a professional services portfolio that includes: 

  • Specialist Retail Training in Visual Merchandising & Customer Service Excellence
  • High Street Regeneration,Town Dressing campaigns and Themed Community Events for Business Improvement Districts (BIDs), Councils, Enterprise Agencies & the Third Sector
  • Visual Merchandising, Window Dressing, Event Styling and Mentoring for Start-ups, Micro-enterprises and SME’s.

Sticky Red

Countries we work in Saudi Arabia, Kuwait, Jordan, United Arab Emirates, Qatar, Bahrain and Oman.

Island Street
PO Box 40124
Ras Al Khaimah
United Arab Emirates.
Mobile: 00 971 (0)50 657 40 88

A professional omni channel for visual merchandising in all store categories, with the added option of Project Management for exhibitions and events.

HRH Creative
Harriet Rudman-Hawkins ABDS

Oxfordshire and London areas

Mobile: 07739 967872

Specialising in Creative Graphic Design and Visual Display for Retail,  working mainly for Fashion & Accessory brands and also in the Interior, Gifts and Fragrance sector.

Luke Searle

Freelance Visual Merchandiser.
Bristol based but extensive travel all over UK and Europe.

Phone: 07889 078267

I have 28 years of retail experience in Head office and field roles.
Clients have included:  Jack Wills, GAP, Arcadia, H&M, North Face, Nespresso, Joe Browns, Next, LEE jeans Quba Sails, Aloft

Kathleen Smith

Bespoke Window, props and interior designer
Cheriton, Kent

Mobile: 07411 449197

Michelle De Neys
MDN Display and Design Ltd

Phone: 01494 412838

At MDN we take the time to listen to and understand our client, we work together to develop brand strategy and consistently deliver a high level of:

Visual Merchandising

  • Window Dressing
  • Exhibition and Events
  • Creative Consultancy
  • Training
  • Graphics and Digital Design
  • Vinyl Projects

Virve Arvola ABDS


Future oriented VM – education 


ZH Zaida de las Heras ABDS
Visual Merchandising Consulting


Based on the psychology of sales, we will improve the image of your brand and your point of sale to increase your sales.

Basándonos en la psicología de la venta, mejoramos la imagen de tu marca y de tu punto de venta para aumentar tus ventas.