Director, Chair and Treasurer: Iain Kimmins FBDS

Iain is a creative Visual Merchandising Executive within the Display & Visual Merchandising Industry with over twenty years’ experience. He has worked for London’s top department stores including Harrods and Selfridges as well as Tangs in Singapore. Having studied with the BDS he started his career as a Junior VM progressing up to Head of Visual Merchandising. He has worked on several freelance projects in New York, China and Saudi Arabia and now runs a Visual Merchandising Consultancy called Creative Download. His passion and enthusiasm for retail is not only about being creative with all kinds of merchandise, concepts, brands, events and merchandise but being commercially aware for the retail sector.

Vice Chairman: Helen Goodwin FBDS

Helen studied with the British Display Society in the heart of London’s West End back in the early 1980’s.  Her first job was as part of the display team for DH Evans in Oxford Street handling a wide range of merchandise in the windows & interiors. Following this she started her own Visual Design Consultancy in London, then moved the business to York continuing to design & install window displays up and down the country. Due to a demand for display training Helen created ‘Made You Look!’ where she passes on her knowledge and experience to those wishing to learn the basic skills of display. Alongside Janet they work with Business Improvement Districts, Councils, Independent retailers and various other groups helping businesses to look their best at all times.

Director, Liz Johnston FBDS

Liz has worked in the Visual Merchandising industry for almost 40 years and has been a freelance stylist since 1982. She studied at the College for the Distributive Trades in London from 1975 gaining her qualification through the BDS.  She went on to work for Russell and Bromley in the West End, Simpson’s of Piccadilly, and Heal’s gaining a wealth of experience and enabling her to take her skills in to retail shops and exhibitions. She is passionate about bright colours and detail, and helping the local high street retailers by using her vast experience in guiding them to achieve the results they seek.

Assistant Treasurer, Nigel Fisher FBDS

An IT professional since 1979 Nigel has for the last 20 years been producing web sites and shopping carts for small businesses. It is his belief that the use of web sites for sales moves the internet firmly into the VM and POS arenas. The BDS should be promoting excellence within web sites as well as on the shop floor, enabling the BDS to address the entire sales material of any retailer. Nigel also engages in developing exhibition stands for his own businesses and in connection with his hobbies. Having for many years hosted the BDS web sites and supported and developed the internal systems Nigel joined the council in 2013 intent on further supporting the BDS as a whole. In 2016 Nigel became Treasurer.

Assistant Treasurer, Janet Billings FBDS

Janet studied with the British Display Society back in the early 1980’s.  Janet started working for a company designing and building props for use in window displays for Debenhams, Selfridges and Harrods. In 1985 she set up her own Display Company offering a full service, from design through to installation of exhibition stands and window displays. Janet  has worked for an extensive range of clients from small independent retailers to large national companies both in the UK and abroad, Wedgwood & Portmeirion being just two of them. She works alongside Helen in ‘Made You Look!‘ with BIDs, Councils, Independent retailers and various other groups helping businesses to look their best at all times.

Edward Stammers

Edward Stammers is the Programme Director of Fashion Marketing and Branding at the London College of Fashion and has an MA in Fashion Retail Merchandise Management and PG Cert in Education.  Edward worked in the visual merchandising industry for twenty-five years, managing global visual merchandising and marketing campaigns as Design and Project Manager for Rootstein Display Mannequins. Current research interests centre on the function and perception of the mannequin form and the challenges regarding the use of mannequins within the fashion retail environment as a result of the increased use of in-store digital technology.

Director, Barbara Chapman FBDS

Barbara is a highly experienced and creative freelance VM running her own creative consultancy, with over thirty five years’ experience in the industry. 

She brings an understanding of how to deliver brands across every touch-point within the retail environment – in store, windows, press shows, launch parties, styling, and online and photographic shoots. She believes that visual merchandising can achieve commercial success, by inspiring customers through innovative, creative and unique brand experiences. Using skills in creative conceptualisation, project management and both old school crafting and hi-tech execution, she delivers unique and motivating retail environments whilst still bringing sound commercial sense to every project. 

She has worked with many luxury brands including Selfridges, Burberry, Mulberry, Jo Malone, Harvey Nichols, Ralph Lauren , Jaeger; and on the high street, Oasis, Top Shop, Marks & Spencer, Jigsaw and Alexon. 

She is an experienced Associate VM lecturer and has recently become a Fellow of the British Display Society Executive Board.  

Director and Archivist, John Abbate FBDS,

John, with international experience in visual merchandising and retail store design, is passionate about retail and how to find solutions in this ever-changing market place.

After 20 years of working for such brands as, Ralph Lauren, Levis & Alfred Dunhill, in America & Europe, he then moved to Shanghai; starting his own retail consulting agency, John Abbate Studio, was Visual Merchandising professor at Mod’Art and then Creative Director at Design Overlay retail design agency.

Returning to London, John joined Northbanks (, a retail design agency, using his experience to help brands develop and implement their retail identities. Also a member of Save the High Street, he has joined the BDS to support retail through VM.

Kat Maclennan FBDS,

Kat is an experienced visual merchandiser who has worked for retail design agencies and brands including, Adidas, Reebok, Radley London and Ecco Shoes.  Traveling globally to develop VM principles, create VM manuals and train store teams.

Kat now works in a freelance capacity, collaborating with brands to align their creative and commercial strategies with the retail environment.  She is passionate about the use of innovative VM skills in delivering an exciting, memorable, customer experience and driving sales.

Paul Symes FBDS

With an impressive background as senior creative to some of the best brands in town, Paul’s resume reads like a roll call of iconic modern retail. As Head of Creative at Fortnum & Mason, Paul defined and instigated the store’s visual appearance, including both the world-famous windows and its exemplary product presentation. Other managerial roles include leading the window production team at Selfridges and the Visual Team Manager at Jigsaw. As a Design Consultant, Paul’s window installations for Harrods, branded pop-up spaces for Lane Crawford, visual merchandising for Cordings of Piccadilly and interior design solutions for seminal French tailor Cifonelli show a joined-up ability for profit aware Visual Merchandising and Marketing. Paul’s success is rooted in his uniquely quirky creative viewpoint, coupled with his sharp commercial acumen; he believes the best ideas are a fusion of both. Paul has an acute eye for style and design and a strong practical knowledge alongside a passion for retail. Alongside creative retail, Paul’s work with prominent design agencies and prop manufacturers are testament to the fact that he knows his way around design blueprints and the finer points of sourcing, costing, manufacture and installation.